What the Logo Stands For?
Two heads: Represents two individuals coming together as one. We understand that no two individuals are the same. Which is why the two heads are facing away from each other. Which represents the individual perspectives each person has on life. But when we come together higher learning is achieved because we are connected to the same source of consciousness.
Arrow/Brain/Light Bulb: The Arrow represents higher learning, displayed by the arrow pointing up. The lines surrounding the brain are there because higher learning is achievable with an open mind, along with a willingness to be uncomfortable and vulnerable. To become open minded you must first recognize the importance and benefits of being in an uncomfortable mental state. Which is why the brain isn't covered in the symbol. Once that is done, you enable yourself to experience new perspectives and construct new ideas.
DNA: Represents being born or coming into yourself as an individual which is a humanistic process that we all have in common. We were all born as individuals and DNA plays a huge role in this symbol as it acknowledges us as individuals but also represents two people coming together birthing life; in which with our company, we want to birth a new paradigm about the world.
Roots: Symbolizes depth and growth beneath the surface allowing us to understand who we are at our core. Roots are helpful because many problems are solved by attacking the root issue. Your roots perform a vital role in determining your perspectives, beliefs, opinions on a variety of topics. Without understanding who you are at the root level, you can never grow because they give you strength, help you prosper, and provide the foundational answers to your life questions. Your strength and uniqueness derive from your roots because they are a representation of your previous ancestors' strengths and uniqueness. The Roots also symbolize that we are all connected to the same source of consciousness.
Logo Flipped: When you turn the logo upside down, the two heads become out of focus and now the focus is placed on the eternal things. The lack of head perception symbolizes all of the outside distractions in one's life.
If you notice, the arrow is now pointing down which represents lower thinking at that present moment. So even if you feel or think that you are weak at that particular moment, you are not because of the strength that lies within your roots.
Your roots now form a tree, which symbolizes growth, prosperity, and longevity. A tree can never grow if its roots are dead. There are no leaves on the tree and that signifies the present moment which may be your winter season. But if you understand how seasons work, you know that winter is the shortest season; so just because there are no leaves on the outside that does not mean that you aren't growing on the inside.